Leverage Technology And Targeted Content
According to the NAR, 85% of home searches begin online, with 70% of those searches starting on Google. Buyers in the DC area are especially likely to start their property searches online as many are relocating from other areas of the country with very specific requirements and timelines.
In-depth Neighborhood Information
To address this highly sophisticated buyer, our website includes in-depth information about hundreds of Washington, DC area neighborhoods. We provide the necessary information to help connect buyers with with the most appropriate neighborhood for their budget and lifestyle. We have created hundreds of neighborhood overviews which include detailed descriptions, advanced photography and an inventory of the active listings in the neighborhood. Buyers use these tools to target and focus their search and to ultimately find your neighborhood and your home.
Blogging and Social Networking Leadership
To further attract buyers to your listing, we target your neighborhood and home with blog posts and postings on social networks including Twitter, Facebook and Google+. Our blogs attract and are read by the thousands of visitors coming to the site on a regular basis and are frequently retweeted and republished by media ranging from real estate trades to national publications covering the DC area.
In many sales, a blog post is a key component of the marketing strategy for your listing. Our blogs highlight the unique or particularly sellable features of your property such as easy access to the neighborhood hot spots, bamboo floors, the decadent spa bathroom or unmatched view from your Juliet balcony. We continually study prospective buyer search habits. Accordingly, we understand which features should anchor a custom blog that micro-segments the right buyer for your property, be it a young family or urban professional.
Responsive Website Design
Washingtondcrealestate.com utilizes a responsive design that automatically adapts based on the device and size of screen that is being used to view it. Why is this important to you? A significant number of DC home shoppers are utilizing mobile devices to conduct their search. Our site automatically adapts to look great on a mobile phone….no squinting, pinching or apps to download. We can capture more buyer inquiries about your home with our responsive website design.