Photo: Brook Ward You may think you know all about DC and its history, but no matter where you look it seems there are plenty of new things to see and discover, including some fun and quirky facts about DC. There’s no “J” ...Read More
While selling a home may still rely in part on traditional real estate tools such as open houses and glossy postcards, the Internet has replaced many of these less targeted methods. Our team looks forward to proving how our unmatched Web expertise will increase exposure for your home and ultimately attract the right buyer.
Try this little experiment – if you live in the greater DC area, Google your current neighborhood or your desired one. Try searching on a building or condo development name. In thousands of greater DC real estate searches, our listings are typically at the top of every page. This is no accident. We rely on a unique and constantly evolving mix of search engine optimization and social media techniques as well as a permanent Web staff, to consistently rank in the top Google and other search engine results for the DC market.
Many real estate firms today may claim they have a state-of-the-art Web site. In reality, these firms invest in creating an online presence for their firm rather than for your home or property. In contrast, we invest in the latest tools and technologies to ensure a positive customer experience for your prospective buyers – getting them to the site in the first place, and then making it easy for them to zero in on the home of their dreams. A central marketing tenet is to engage your buyers. Accordingly, we provide buyers with information on school rankings, a ranking of the most environmentally conscious condo developments, where to get the best cup of coffee and transportation options ranging from the Metro trains and buses to bike share options. We constantly update this information as well as blog on the trends and neighborhood developments that are relevant to the community.
Because our content is meaningful to the buyer, we continue to attract thousands of visitors to our site on a daily basis – both new and return visitors. We’ve built an extensive and highly segmented database that we continually tap to match the right properties with the right buyers, laser focused on the preferences buyers have already validated for us.
To accelerate the sale of your valuable home, it’s critical to ensure you’re working with a progressive and Internet-savvy firm who can put technology to work for you.
We welcome the opportunity to brainstorm the right marketing strategy for your property. Give us a call at 202-450-9342 to get our creative juices flowing.